What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru LOVES Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Royal Subaru dedicated locally to the Love Promise?

Our Love Promise is simple_ Pay it Forward. We help local charities throughout the year such as , Local Cancer support centers, Autism Awareness, Local Veterans organizations, Volunteer Emergency Services Organization and a Local Food Drive for several organization. In addition we support the SPCA and numerous other charities, We feel we have a responsibility to support and raise awareness for organizations the help others.

Cortland High School, Homer High School
Volunteer Emergency Services, Local Veterans Organizations, Local Food Banks
Hospice, Cortland Memorial foundation, American heart Association, American Canzer Society, Autism Awareness

 Subaru Love Promise Heart

Love Promise Stories from Royal Subaru

Subaru and Royal Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Joe Reagan - A Community Champion  –  Elizabeth H

Joe Reagan, Owner/Operator of Royal Subaru of Cortland, NY has been a long time supporter of the Area Agency on Aging Nutrition Program’s Meals on Wheels program. Once again, the program was chosen as a “home town” charity by Royal Nissan-Subaru for the 2016-2017 Subaru “Share the Love” event. The Area Agency on Aging Nutrition Program received a check from Subaru America in the amount of $2766.50. The program also received a check from Meals on Wheels of America in the amount of $3,046.76 for our participation in the 2016-2017 Subaru “Share the Love” event. Grant funds will be used to replace older equipment needed for meal delivery, help with the cost of emergency food bags for home bound and vulnerable clients during the winter months in addition to items needed to expand and enhance the Home Delivered Meal program. In addition, Mr. Reagan provided breakfast pizza to the nutrition staff and Meals on Wheels drivers! On behalf of the Area Agency on Aging and the clients we serve, Thank you Mr. Reagan for supporting the Meals on Wheels program once again!

Cortland County Child Advocacy Center  –  Kris B

The Cortland County Child Advocacy Center (CAC) is a safe, comfortable, child-friendly setting that allows Law Enforcement and Child Protective Services to come together to talk to child victims and their non-offending family members. Approximately 150 child victims, ages 17 and under, are seen at the CAC each year. In 2017, the CAC was informed of a $2K budget cut that was to be used to purchase books to help child victims and their families to deal with the trauma that they were experiencing. During "Child Abuse Prevention" month in April, 2017, Royal Auto Group donated $1,889 to the Child Advocacy Center for our use in purchasing these books...THANK YOU!!

Help us Help a Heart  –  Jeromy B

This is the third straight year that Royal Subaru has partnered with the American Heart Association during Heart Month.The owner of Royal Subaru, Joe Reagan, always make sure to get the word out in the community to help aid the mission of the American Heart Association. In February 2016, Royal Subaru donated $2150 to the local chapter of the American Heart Association. Thank you for your time, effort,and support.

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